The quality of your IR website content is critical to its success. Best practices now emphasize concise text paired with engaging visuals, making websites more appealing and easier to navigate. Here are key considerations to ensure your site stands out:
- Compelling Investment Case:
Your investment case should be visible, clear, and persuasive. This has become increasingly crucial since the introduction of MiFID II. A survey by Citigate Dewe Rogerson revealed that 44% of IROs see room for improvement in how their investment case is presented. - Effective Use of Infographics:
Infographics are an excellent way to present key information to investors and stakeholders. They offer a concise and visually engaging snapshot of your company’s data and story. - Accessible Results Archive:
Make sure your results and presentations archive is easy to find and comprehensive. Include annual reports, webcasts, presentations, videos, and even multi-year financial data in Excel format, allowing analysts to easily integrate it into their models. - Webcasting and Transcripts:
Audio and video webcasting have become increasingly popular, particularly among small and mid-cap companies post-MiFID II. Provide recorded webcasts, presentations, and transcripts to help investors quickly locate key insights. - Leveraging Video Content:
Short videos are a powerful tool for telling your company’s story and communicating strategies or results. Use video to make your website more dynamic and engaging. - Contact and Subscription Features:
Ensure your IR team’s contact details are easily accessible. Additionally, provide an automated email alert subscription form so investors can effortlessly stay updated on company developments.
Your IR website should clearly convey your message while enabling investors and stakeholders to access information quickly and effortlessly.
Optimizing your IR website requires time and effort, but it’s a worthwhile investment. A well-designed site not only enhances transparency but also allows investor calls to focus on strategic discussions where your team can add real value.
